Toronto, Ontario, Canada
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Wholesale Brokerage

   Brokerage Process
   Broking Fees
   Auction Process
   Selecting My Vehicle
   Bidding Process
   Post Auction
   Vehicle Registration


Importing Info.

Who We Are



Wholesale Auction Vehicle Brokerage Services


Brokerage Process

Is Willz.ca a motor vehicle dealer?

Yes, we are licensed in the Province of Ontario by the Ontario Motor Vehicle Industry Council (OMVIC) to sell motor vehicles as Willz Leasing Corporation. We are also a member of the Used Car Dealers Association of Ontario (UCDA). That means you can buy with confidence.     OMVIC


What makes Willz different from a typical car dealership?

Frankly, we're nothing like a typical used car dealer. We provide unique, specialised services, such as locating, brokering, and importing. You can think of us as a professional automobile broker/agent. A real estate agent or stock broker is a excellent comparison. You tell us what you are looking for and we find it for you. We work with you to find the vehicle you desire, capitalising on our professional tools and knowledge.


Do you have a car lot full of inventory?

No. And that's a really good thing! We're not trying to push vehicles that aren't moving, financing those vehicles until they sell, financing large commercial properties, and paying someone to wash all those cars everyday. We buy solid cars directly from a variety of trusted sources and put them in our clients driveways. Our low overhead means better pricing for you.


If you have no cars in inventory, what are you selling me?

Exactly what you want. We locate cars at professional dealer auctions in a variety of locations. That way, we can find vehicles that meet your requirements. We can offer you a much more extensive selection than any single brick and mortar lot. We have sourced BMWs, Porsches, Audis, Volvos, Infinitys, Mercedes, Ferraris, Lexuses, Masaratis, Nissans, Volkswagens, Toyotas, Cadillacs, Hondas, and Aston Martins, to name a few.


What can Willz.ca do for me?

Just about everything. We locate vehicles that meet your requirements, negotiate a price, purchase the vehicle, wire funds, pick up or take delivery of the vehicle, coordinate inspections, take care of all the paperwork when importing, pay the taxes, duties, fees, then register and plate the vehicle, and put it in your driveway, cleaned up, gassed up, and ready to go!


Why is the pricing better through Willz auto brokerage?

Traditional vehicle dealerships are costly enterprises to set up and maintain. Dealerships typically occupy lots of land space to house a variety of vehicles that they believe consumers want to buy. Land is expensive to buy and maintain in large urban centers. Rent, heat, electricity, building repairs, sales people's salaries, pretty leather couches and fancy cappuccino machines add to the cost of every vehicle sold through a dealership. Contemplate how much money is paid to the bank to finance thousands of dollars of product that sits and rusts on a dealer lot week over week. Willz cuts the excess fat of the middle man out to a minimum. This benefits our clients in the form of a lower final price on their car.


Will I feel pressured to buy a car from Willz?

No. Purchasing a vehicle is stressful enough. At a dealership, the process is often more tense with the sales person pressuring the buyer. They're using all their sales techniques, some subtle, some high-pressure, some aggressive. Of course, they're after their commission and trying to hit their quota requirements. And if you balk, they'll bring in another rep or the manager. Very stressful!

We are not trying to force you to buy a vehicle. We're not trying to force you to buy a particular vehicle. We're here to help. We're your broker. We'll assisting you in making an informed decision choosing the best vehicle for the best money. We're your partner in the process. Everything in the process is transparent. There's no pressure from us! And that's a breath of fresh air.


Do you know much about cars?

We've been locating and importing cars for clients in Toronto, Canada, USA, and the world for over twenty years. We have a critical eye that will help you select the best car at the best price to suit your needs. We're proud of everything we sell and want you to feel the same way. We don't buy junk and don't want you to drive junk. We are detail oriented. Our business depends on your positive referrals and recommendations.


If there is a car I like and want to get it, what do I do?

E-mail us your requirements, make, model, year, colour, options, etc. Tell us your budget. We can quickly let you know what is currently available, what is coming up on auction, at what price. Various analytical tools can be quickly sent to you by e-mail for your review. If you need to speak directly to us, call any time, and we'll guide you through the process. We pride ourselves in being able to find the right vehicle for you. The mainstay of our  business has been ecstatic client referrals for over 20 years.


What does OMVIC do?

They maintain a fair, safe and informed marketplace by protecting the rights of consumers, enhancing industry professionalism, and ensuring healthy competition for registered motor vehicle dealers.

WILLZ.CA is a member of Ontario Motor Vehicle Industry Council. They require that members conduct themselves with honesty and integrity, as well as in a financially responsible manner. Inspectors ensure compliance and enforcement.


What does UCDA do?

The Used Car Dealers Association of Ontario is a voluntary, not for profit association of Ontario Motor Vehicle dealers who sell used vehicles to the public. UCDA represents the industry to consumers, government, and the media; provide education programmes to dealers; and provides a mediation process for customers and their dealers.

We're a member of the UCDA and we comply with their code of ethics.


Can anyone import a car from the US?

Yes, an individual can import an admissible vehicle from the US. But it is a remarkably involved and challenging process with a great deal of paperwork. Of course, one must comply with all the governmental and law enforcement agencies, pay the appropriate duties and taxes, coordinate vehicle recall work, and coordinate the required inspections. The transportation piece alone is very convoluted. If you're going to drive the vehicle yourself, you need plates. You can't get plates without ownership and vehicle insurance. If the individual makes any mistakes, importing may be denied or worse.

This is what we do. WILLZ.CA can get it done for you efficiently, legally, and correctly for a small fee! We have the experience and expertise to do it right. As your broker, you can breathe easy knowing that the vehicle you want will be put in your driveway in short order with little effort on your part.


How do others feel about Willz services?

Our business is founded on honesty and transparency. Our clients and customers find this refreshing and comforting. Most of our business comes from referrals made by satisfied purchasers. Read their testimonials.

Some of our clients are so pleased with the process and money they save, they've come back to us for additional purchases. One of our clients (along with family members) has purchased 6 vehicles in 5 years.


How long does the brokerage process take?

There are a number of factors which affect the time it would take to put a vehicle in your driveway, such as time to receive the original title document from the auction house, to apply repairs if there is a recall on the vehicle, how far away it is, etc. It is difficult for us to give a simple, single number here.

As we learn about your preferences and requirements, we'll be able to begin to give you rough estimates. After you refine your selection and we bid at the auction, we will in turn refine our timeframes. With a brick-and-mortar dealership, you could buy and drive home a vehicle today, if you were in a hurry. Our process will take longer to be sure but you'll save money, find the exact vehicle you want, and have it delivered in your driveway, plated, registered, and ready to go!


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Page last edited on November 24, 2011.